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MMS is seen as the great hope for building on the success of
SMS text messaging to counteract falling 2G ARPU and pave the way for successful
3G services. This two-day course provides a comprehensive introduction to the
MMS infrastructure, protocols and interfaces.
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- History and background of MMS
- Why MMS?
- What is MMS
- MMS requirements
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MMS architecture
- Architecture
- Message Submission
- Routing & Relaying
- Message Delivery
- MailBox Storage
- End-to-End delivery
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MMS functions and features
- User Agent
- Relay/Server & Storage
- email & VAS Applications
- Configuration & Personalisation
- Additional Features
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MMS Transport
- Bearers
- MMS transfer protocols
- Message Sequences
- Abstract Messages
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MMS presentation language and CODECS
- SMIL and XHTML
- Audio, video and Image CODECS
- Preparing an MMS message example
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MMS compared with other messaging services
- MMS and email
- MMS and IM
- MMS and PoC
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Billing MMS
- Billing architecture & CDRs
- Who pays?
- Reply-Charging
- Charging models
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Transcoding in MMS
- The problem
- Possible solutions (proprietary interfaces, Proxies, STI)
- STI in more details
- The transcoding matrix
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3GPP , 3GPP2 and OMA views of MMS
- Current status of standards
- New trends in MMS standards
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The MMS success life-cycle
- The 4-factor model
- The model applied to MMS
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Wrap-up
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Conclusion
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Glossary
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- IT managers who want to be informed about the expected influence of the MMS on
the marketplace.
- Managers of telecom equipment manufacturing companies and related industries
who want to evaluate new opportunities.
- Network operators, integrators, service providers and content providers who
want to estimate risk and chances.
- Enterprise users.
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