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This seminar will provide a detailed analysis of the emerging mobile TV market,
enabled by high-capacity cellular networks on one hand, and dedicated mobile
broadcast networks such as DVB-H, T-DMB and MediaFlo on the other hand. The
seminar will present the various standards and technologies which are used for
delivering TV broadcasts to mobile devices, results of preliminary trials and
commercial services, the value chain and business models associated with these
services, and a projection for the development of this market in the future.
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- Background
- Digital TV evolution
- Mobile device evolution
- Mobile network evolution
- TV on cellular networks
- Broadcast in cellular networks (MBMS, EBCBMS)
- Off-net TV delivery: Mobile content download through PC, STB and PVR
- Hybrid TV delivery: Filecasting, clipcasting, place shifting (e.g. Sling Media)
- Mobile Broadcast TV Standards
- DVB-H
- T-DMB
- S-DMB
- ISDB-T
- MediaFlo
- Mobile TV Technical Aspects
- Audio and video codecs
- Protocols
- Content and access protection
- Electronic program guide
- Interactivity
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- The Mobile TV Value Chain
- Content providers
- Broadcasters
- Cellular operators
- Typical revenue models
- Mobile TV Market Status
- Trials
- Commercial deployments
- Server and software vendors
- Chip vendors
- Handset vendors
- Summary and Future Outlook
- Mobile TV issues and threats
- Industry forecasts
- Rollout scenario
- Conclusion
- Glossary
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- Cellular operators, TV broadcasters, and other telecommunication and media
service providers
- Cellular application developers
- Cellular
and broadcast infrastructure equipment vendors
- Content providers and aggregators
- Mobile handset vendors
- Mobile handset chip and software vendors
- Business decision makers
- Industry watchers, media and analysts
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